YouTube is probably the biggest and most popular online streaming platform in the world. It has more content than the iTunes store and more users than all well-known streaming services combined. Google-owned YouTube is a video-sharing website on which users can upload, view and share (music) videos. Most of the content on YouTube is user-generated, but professional media companies and content owners also offer their content on the site. By delivering your content to YouTube labels are able to monetize each and every view of a video on YouTube containing their content or a snippet thereof. Labels delivering content directly to YouTube will have access to YouTube’s Content Management System (“CMS”),allowing them to manage their content on YouTube.All content delivered to YouTube will automatically become part of YouTube’s audio-fingerprinting system/ CMS system, which automatically detects and provides the option to monetize videos that contain the label’s content. Further to this, aggregation clients are also able to have their channels added to our YouTube Multi Channel Network (MCN), so videos are able to be claimed as music videos, which are monetized at a slightly higher rate than standard UGC.

YouTube Music/Premium Distribution
YouTube Music/Premium replaces YouTube’s previously released subscription service ‘YouTube Red’ which was only released in the US, Mexico,Australia, New Zealand and South Korea.After rebranding the service to YouTube Music,YouTube Music was also made live in Argentina,Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Finland, France, Germany, Guatemala, Honduras, Hungary, Iceland, India, Ireland, Italy, Japan, Luxembourg, Malta, Netherlands, Nicaragua, Norway, Panama, Paraguay, Peru, Poland, Portugal, Romania, Russia, South Africa, Spain, Sweden, Switzerland,Turkey, Ukraine, United Kingdom, Uruguay as well as the territories Red was initially launched in. The service now comes at two price points 9.99 USD/GBP/EUR a month for YouTube Music and 11.99 USD/GBP/EUR a month for YouTube Premium.

– YouTube Music subscribers will have on-demand access to ad-free music, offline playback, instant switching between audio-visual and audio-only streaming and the ability to listen to music from the YouTube app in the background on mobile devices.YouTube Music does not include access to YouTube’s original content, this is only available to YouTube Premium subscribers.

-YouTube Premium subscribers get access to all features YouTube Music subscribers are entitled to as well as ad-free, offline playback and the ability to play videos from the YouTube app in the background on mobile devices of ALL video types. Premium members also get access to YouTube’s original video content.

When delivering to the YouTube Music feed,YouTube generates an automatically created “art track” which is a packshot video featuring the audio that was delivered alongside the artwork.
Distribution to YouTube is available on VerseOne Distribution.

Join VerseOne