VerseOne Distribution Brand Guide

What you need to know

• To comply with our licensing agreements, you must always attribute content from VerseOne Distribution with the logo. In partner integrations, press releases and media publications, you should always use our full logo (icon + wordmark). We do allow using only our icon if it’s featured as an app icon on the app screen of a device, or other icons.
• The logo is the combination of a wordmark with our icon.
• Our icon is a shorter version of our logo. Only use it if you do not have enough room for the full logo.
• When you place our logo in a design, please make sure you give it room to breathe; we call this “clear space.” Always leave a clear space area equal to the cap height of the Pearson logotype “LOGO.”Logo artwork comes with the clear space dimensions included in the art board size.

Colorful things to note

While embracing a much more artsy and vibrant color scheme, we are careful to use colors that appeal to a youthful and playful mind.

Following are the color usage on fonts. i.e. Headers Sub-header and body text.

Headers, Sub-Headers & Body Text

The black color should be used on light colored backgrounds. The white color should be used on dark colored backgrounds.

Secondary Color Usage

Secondary colors must be used where primary colors are not representing best. No other secondary colors used anywhere to represent the brand.

Our type of text

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.

If you can’t our recommended font for your work, try commonly available default fonts in this order:

• Default sans-serif for the platform
• Helvetica Neue
• Helvetica
• Arial

About our Icons

FAVICON

A favicon is a small, 16×16 pixel icon used on web browsers to represent a website or a web page.

Short for ‘favorite icon’, favicons are most commonly displayed on tabs at the top of a web browser, but they are also found on your browser’s bookmark bar, history, and more.

APPICON

An app icon is a visual anchor for your product. You can think of it as a tiny piece of branding that not only needs to look attractive and stand out, but ideally also communicate the core essence of your application. Icon design and logo design are not the same thing. This is the version of our identity that will be used on mobile apps and software applications.

Do’s and Don’ts

It’s important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, color, and composition should remain as indicated in this document — there are no exceptions.