Hungama is one of the large local players in the Indian (digital) music industry and operator of the country’s 4th most popular local music platform Hungama.com (behind Gaana, Saavn and Wynk). Hungama’s music service consists of an advertisement funded and subscription audio and video streaming service as well as a download store. Hungama also provides ringbacktones and pre-paid download bundles.
Next to its own music platform, Hungama also operates white label music services on behalf of other companies and brands, mainly for telecom providers in the SAARC region. In addition, Hungama also provides content to major India telco service Airtel’s music service Wynk.The company also hosts its own music channel through DTH (Direct-To-Home) via Tata Sky, Airtel, Dish, Videocon.
The Hungama platform itself has approximately 50m monthly active users, but Hungama’s total reach is much wider through its partnerships with major telco’s in the region, especially Wynk.
Hungama carries international content, but it holds a small share of total music consumption on the service, around the 10 to 20% maximum. Consumption of international catalogue has been increasing on the service. Hungama is also one of the largest owners of local Indian Bollywood catalogue.
Distribution to Hungama is also available on VerseOne Distribution.Join VerseOne